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  • BEAUTY BEGINS AT THE ROOTS

    African Science & Tradition for Body & Hair

  • LAY YOUR EDGES

    The #1 Edge Control Pomade

  • PRODUCTS MADE FOR YOU

    Moisturize Your Curls with Hydrate Me

  • SKIN & HAIR THAT FLOURISH

    From Root to Tip

  • BEAUTY DONE NATURALLY

    Products Made For You

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